BANGKOK, Oct. 24, 2020 /PRNewswire/ — O&B, the enchanting Thai footwear brand, reveals its stories of success since the official launch in 2012. Its first collection of soft ballerina flat shoes made from lambskin, with an impressive choice of 50 shades to choose from, propelled the brand into the attention of women and easily became a big hit among them. There is also a fine selection of heels and sandals made from genuine leather to suit different occasions. These are lifestyle products that are fashionable, beautiful, but never sacrifice comforts to make sure women can be who they are and go places with no limits.
Although relatively new in the market, O&B has successfully captured the hearts of many women around the world. The brand has collaborated with numerous world-class fashion influencers such as Anna Dello Russo, Aimee Song, and famous Japanese cartoon character Sailor Moon. O&B’s specially designed shoes were featured in Anna Dello Russo’s fashion show during Milan Fashion Week SS18. It’s also endorsed by stars like Nicky Hilton, Lindsay Lohan, Rose Bertram, Cindy Bruna, Alessandra Ambrosio, Victoria’s Secrets angels, and many other international stylists. Top magazines such as Cosmopolitan, Elle, Vogue, L’Officiel, and more have featured O&B in their look books. It’s a phenomenon of a local brand that is taking the world by storm.
After 8 years in the strongly competitive fashion and e-commerce sector, O&B has built a strong relationship with many big names within retail, e-commerce, social media, and other media platforms, plus several strategic partners to achieve its vision of becoming a top global fashion and lifestyle company. Behind its success, O&B is led by CEO Rarin Thongma who established the brand into a household name through unyielding determination. Rarin completed amaster degree in Fashion Marketing & Retail Management at Istituto Europeo di Design in Milan, Italy. In Thailand, Rarin’s also a celebrity within the fashion industry in her own right.
“There is a saying that a pair of good shoes will take you to good places no matter where you are, from casual stroll to business meetings, romantic dinners, and even down the red carpet. A good shoe is every woman’s best friend. And if there’s one best friend that combines both style and comfort splendidly, it’s O&B,” said O&B CEO.
Today, O&B has over 1 million fans and followers on Instagram, Facebook and Twitter, which is a testament to its popularity. It’s clear how much women have accepted and welcomed this vast selection of footwear into their personal collection and home. A true woman’s best friend.
Beyond an object of every day’s comforts, O&B is an essential fashion item that every woman needs. Whether it’s a special collection or seasonal colours, O&B footwear is available to suit different tastes and preferences. For a pair of trustworthy shoes, it doesn’t get any better than this.
Find your perfect pair and be an O&B collector today. Visit www.oandb.store.
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