SINGAPORE, Sept. 3, 2019 /PRNewswire/ — HEYTEA will open a new store at Westgate, Singapore on Sept. 7. Not only will the Westgate store introduce newly launched items – The Oreo Series – the store design also features a "traditional Chinese handscroll" theme to add more "Zen" to the space.
An inspired-by-handscroll space the Conceptual idea of Zen
The store design has been the epitome of how HEYTEA demonstrates "inspiration". With the conceptual idea of minimalism, HEYTEA creates a multi-dimensional space at Westgate, hoping to provide customers with an immersive store experiences to enhance inspiration and creativity.
Throughout history, Chinese handscroll has been used for both calligraphy and paintings, and throughout time, it became the standard format for paintings. Capturing the features of Chinese handscroll, the handscroll-liked furniture was adopted in-store to harmonize the notion of Zen. Tea, the aromatic delight which fosters inspiration, has been an essential part of Chinese culture for thousands of years. HEYTEA hopes to bring forth new life to tea culture and further elevate special aesthetics in a traditional style.
In addition to the Westgate store opening, HEYTEA introduces two brand new delightful items made with Oreo cookies and inspirations, which would be launched in end of Sept. Since the 19th century, Oreo has been held as one of the most popular treats enjoyed by fans worldwide.
As a new member of HEYTEA’s Bobo Family, Oreo Boboshake is a palatable combo pairing Oreo cookie, fresh milk with chewy Brown Bobo. Customers can enjoy it to the fullest by dunking a crunchy Oreo cookie into the luscious Oreo slushy.
Oreo Sundae is also a new treat for Oreo lovers. Combining King Fone Cheezo ice cream with Oreo crumbles sprinkled atop, it is an irresistible pick-me-up for all the time.
HEYTEA also introduces an ingenious version of Very Grape Cheezo – Tipsy Grape Beer. The swirl of malty beer and crispy tea creates a new refreshing sensation alongside every sip. It is currently available in both Clarke Quay and ION stores, coming to Westgate store soon.
Internationalize Chinese tea culture
Originated in a small lane called "Jiangbianli" in China in 2012, HEYTEA has opened 268 stores in more than 35 cities in China and aboard. Since 2012, it has been committed to serving the finest tea drinks made with originality and ingenuity. HEYTEA aspires to rejuvenate and internationalize Chinese tea culture, to use technology in the age of digitalization to enhance operations, and to spread a new style of Chinese tea culture around the globe.
HEYTEA’s founder Neo believes that tea culture has been a representative symbol in China, and HEYTEA can and will be striving to build a global brand for tea.
HEYTEA’s first oversea store launched in Singapore in 2018. Since its debut in Nov., 2018, HEYTEA has opened three more stores. It will further explore possibilities of tea in Lion City to connect with more customers and fans. Taking Singapore as the start of its global journey, HEYTEA continues to work on its international expansion plan and hopes to ultimately achieve brand globalization.
The special opening "buy-1-get-1-free" promotion is valid during the first 3 days (limited to 1 redemption per receipt). Besides, the first 300 customers on each promotion day will receive a welcome gift (check out details on our poster).
"INSPIRATION OF TEA"
In 2012, HEYTEA created the first ever Cheezo Tea, bringing a brand-new tea-drinking experience to China and abroad.
With its slogan "INSPIRATION OF TEA", HEYTEA sources the finest tea globally and serves drinks made with originality and ingenuity, hoping to inject new life to traditional tea culture. It aspires to spark inspirations to customers through each sip of tea.