Brand’s New Blaze Image and Latest International Menu Launching in the First Half of 2019
ATLANTA, May 2, 2019 /PRNewswire/ — As Texas Chicken® rolls out its new brand positioning across the globe, a franchisee in Indonesia will be among the first to proudly display the brand’s new look and feel. The new "Blaze" image concept will make its debut in central Bandung, in a popular town-square style area known as Alun Alun Bandung. PT Quick Service Restaurant, which is an affiliate of the Texas Chicken franchisee in Malaysia, Envictus International Holdings Limited (EIH), will be the official franchisee of record for the new restaurant.
"This has been an exciting opportunity to introduce a new audience to an ever-evolving brand like Texas Chicken which is known and respected for its quality and superior guest experience," said Daniel Harris Ishak, Country Head for PT Quick Service Restaurant. "We’re looking forward to bringing the people of Bandung face-to-face with the fresh taste and unforgettable flavor of one of the world’s top fried chicken brands, and to enjoy a variety of our new international menu items for the first time in this area. We invite everyone to Say Hello to the New Texas Chicken."
The new Texas Chicken in Bandung is part of a much larger franchise development deal that will bring 80 Texas Chicken restaurants to Indonesia over the next 10 years – mainly in Jakarta, West Java, Banten, Lampung, South Sumatera, and Bengkulu provinces. The restaurant, located on the first floor of The Kings Shopping Centre, will be the first ever in Indonesia to feature the new logo, new store design, and latest international menu consisting of items like Honey Butter Biscuits™, Tender Strips®, Mexicana Burgers, Wraps, Ice Cream Shortcakes, and more. The restaurant will have seating for 150 guests and will be open daily between 10 a.m. and 11 p.m.
"We are eager and excited to share the new look of Texas Chicken with the world," said Tony Moralejo, Executive Vice President of International Business for Texas Chicken/Church’s Chicken. "PT QSR is an extension of one of our most proven franchisees – which made them an excellent choice for piloting this new design. We look forward to bringing our quality food and authentic flavors to our guests in ways that are fresh and engaging."
About Church’s Chicken® / Texas Chicken
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken, along with its sister brand Texas Chicken outside of the Americas, is one of the largest quick service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s Chicken and Texas Chicken have more than 1,500 locations in 23 countries and global markets and system-wide sales of more than $1 billion. For more information about Church’s Chicken® or Texas Chicken® franchising opportunities, visit www.texaschicken.com.
Contact: Kim Miller