Cetaphil® and Lisa Surihani set to lead by example in achieving healthy skin through simple skincare routines.
KUALA LUMPUR, Malaysia, April 25, 2018 /PRNewswire/ — Cetaphil® and renowned Malaysian actress, Lisa Surihani is proud to announce their year-long partnership to guide Malaysians on a journey to healthier skin. From social activations to event appearances, Lisa will be sharing personal tips and insights to attain healthy skin with Cetaphil® products, including the Cetaphil® Baby range.
Cetaphil and Lisa Surihani are on a year-long partnership to guide Malaysians on a journey to healthier skin.
The Malaysian sweetheart is known and loved for her confident, generous, genuine and caring personality, as well as beautifully healthy skin. As someone who is easy-going and fuss-free, Lisa values the simplicity in many things, especially her skincare routine. That is why Lisa only chooses skincare products that are easily accessible, pragmatic, and trusted by dermatologists, like Cetaphil®.
"As a brand with a strong dermatological heritage, we are proud to say that our products are clinically proven to protect and strengthen all skin types, even the most sensitive ones. Having users share their concerns and desires for healthier skin has motivated us to come forth and share simple yet effective ways to gently care for their skin. Thus, together with Lisa, we believe that we can accomplish this mission of skincare health," said Cindy Tiu, Commercial Director of Galderma Malaysia.
She added: "When we first heard of Lisa’s journey with Cetaphil® and her stories, we were very excited that she too wanted to share her knowledge with a wider audience. This collaboration makes sense — Lisa was ready to educate; while we have 72 years of skincare knowledge to impart. This could not have come at a better time to speak about the importance of choosing the right skincare product and routine."
For Lisa, truly healthy skin can be achieved by using the right cleanser, one that is gentle on the skin, soap-free, moisturizing, fragrance-free, and dermatologically proven to be non-irritating no matter what skin type. Contrary to popular belief, cleansers should not leave skin feeling tight — instead it should feel soft and moisturized. Based on a survey conducted by Home Tester Club Malaysia between May to August 2018, 99% of women who received and home tested the Cetaphil® Gentle Skin Cleanser agrees that it gently cleans and moisturizes the skin without stripping away its natural oils; and Lisa Surihani is one of those who share the same sentiment.
"I am honoured to work with a skincare brand that has been part of my life for so long. The Cetaphil® Gentle Skin Cleanser is a product that is safe for all skin types, including mine. It has been nurturing my skin to a healthier one despite the many changes it has been through. Besides the product benefits, our similar belief in embodying ‘skin health before beauty’ resonates with my family and I. Throughout this whole year, I look forward to speaking to my fans and the wider audience on a personal level on how to achieve better skin with Cetaphil®," shared Lisa Surihani, actress.
With the announcement of the partnership, Cetaphil® and Lisa will continue their commitment to advocate skin health through educational and personalized approaches.
Cetaphil® has a long and proven record of providing skincare solutions with strong dermatological and medical heritage. The iconic Cetaphil® Gentle Skin Cleanser was founded by a pharmacist in 1947 and was the first skincare product formulated by dermatologists as a stand-alone skin care product gentle enough for all skin types. For 70 years, our products are developed and tested under rigorous clinical conditions to ensure only the highest quality is delivered to consumers.
Cetaphil® has received multiple awards along the way, as well as the collective affirmation and approval from beauty insiders and the healthcare community. Cetaphil® is the No. 1 dermatological skincare brand in Malaysia. Today, about one bottle is sold every minute across the globe and its formula developed in 1947 still holds true to tradition, without change — even to this day.