– eSpoir, makeup brand of the Korean beauty giant, Amorepacific Group launching in EVEANDBOY, Thailand
– eSpoir is totally primed to satisfy trendy and stylish customers in Thailand, the first base for its global expansion
– Amorepacific Group will diversify its brand portfolio spanning skincare and makeup for its sustainable growth in Thailand
BANGKOK, Jan. 23, 2019 /PRNewswire/ — Amorepacific Group, the largest beauty company in Korea (hereinafter referred to as Amorepacific) announced its plan to ramp up its Thailand operations with the launch of its makeup brand, eSpoir.
Amorepacific has grown steadily in Thailand through its global champion brands, Sulwhasoo, LANEIGE, Mamonde, innisfree and ETUDE HOUSE, in that country and with the launch of another makeup brand, eSpoir, it will expand its brand portfolio to allow for further growth of its Thailand operations.
eSpoir made its international debut in Thailand via the country’s leading high-end drug store chain, EVEANDBOY at Siam Square One(SQ1) Shopping Mall and at Terminal 21 Shopping Mall, ASOK Station. Thailand is home to the largest beauty market in ASEAN, one of key strategic areas of Amorepacific, and it is also completely captivated with K-beauty. In line with the rise of the eSpoir’s product power and the local needs of Korean cosmetics brands in Thailand, eSpoir made a success of its pop-up store event last year and it led to its official launch in the Thailand beauty market due to the hot response from Thai customers and the request for entry.
As a makeup professional brand, eSpoir has grown into one of the most popular makeup brands in Korea by offering its unique color palette and makeup techniques. It is committed to creating an enhanced version of natural beauty with the touch of makeup artists and its innovative products, particularly foundation shades and textures developed through the study of the skin tone of Asian women, and carefully conceived colors are sure to hold fascination for trendy and stylish Thai customers as they do for Korean customers.
At EVEANDBOY, nearly 130 innovative products of eSpoir are available including its flagship products — ‘Dewy Face Glow’ with hyaluronic acid holding moisture on the skin’s surface and reflecting light for dewy glowing skin, ‘No Wear Lipstick’ enabling a featherlight feel, vivid long-lasting color powered by Magnetic Fitting Technology, and ultimate easy-drawing texture and ‘Pro Tailor Foundation Be Silk / Be Glow’ with light-weighted, offering thin texture and exceptional coverage.
eSpoir will enter eight more EVEANDBOY stores and online mall to build a strong presence in the Thailand beauty market and expand channels. It also plans further expansion into other ASEAN countries.
"We are pleased to be able to bring Korea’s representative makeup brand, eSpoir, to Thailand, the largest beauty market in the ASEAN region. The launch of espor will surely strengthen our brand portfolio in Thailand and drive further growth," said Choi Woong, Amorepacific Thailand GM.
Amorepacific is the largest global beauty company in Korea with 74 years of history and it is also the leader of K-beauty – the emerging beauty trend in North America, Europe, Asia and the rest of the world. Ranked on Forbes list of the world’s 100 innovative companies for four straight years, Amorepacific has developed innovative products that were not existing, including ‘cushion foundation’, ‘sleeping mask’ and ‘boosting serum’ with its unique corporate philosophy, namely ‘Asian Beauty’ and customer-centered innovative technology. These products have created new beauty categories in the global beauty market and changed beauty routines for women all around the world.
Since 1945, Amorepacific has retained a single, clear mission: to present its unique perception of beauty — namely what it refers to as being ‘Asian Beauty’ — to the world. As Korea’s leading beauty company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world in Asia, North America, and Europe. Amorepacific’s research hubs located all over the world are dedicated to sustainable R&D and combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative methodology in which it is transforming global beauty trends.
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