KUALA LUMPUR, Malaysia, Aug. 20, 2018 /PRNewswire/ — After carving a new era in the luxury wine and spirits marketplace by being the first to introduce an e-commerce transaction platform that allows online orders and home delivery for your favourite tipple, Boozeat continues to innovate with the announcement of a new chapter in its business model. It continues to bring consumers top quality products direct from brands for the best price, at the convenience of a click of the mouse or a tap of the mobile device, added with an extra tier of convenience.
Boozeat is proud to announce that it now accepts cryptocurrency as a form of payment, moving along with the worldwide trend of e-payment.
It has announced a partnership with Zcoin (https://www.zcoin.io), the first cryptocurrency to implement the Zerocoin Protocol for financial privacy and anonymity and the first working implementation of MTP as a proof-of-work (PoW) algorithm that is ASIC resistant. The collaboration will also see Boozeat and Zcoin working together on events in the region.
"We are thrilled to become a payment option on an innovative service like Boozeat," said Reuben Yap, Zcoin’s Chief Operations Officer. "Privacy and trust are the fundamentals of cryptocurrency and our partnership allows a much larger audience use the benefits of crypto."
Adding to its focus in technology innovation to stay one step ahead of the competition, Boozeat will also be pivoting its business model to become an analytics centre on consumer behaviour on top of a platform that connects consumers direct to brand sources, to help its brand partners understand consumer habits better.
The new features will see to value creation for brands by tapping into new sources of supply, increase value consumption for consumers by elevating their online shopping experience and on the whole, increase quality throughout the two-way transaction through community-driven curation.
"Marketing without data is like driving without glasses. We aim to help create value for both brands and consumers by making it easier to pay with the cryptocurrency feature and connect the right consumers with the right products with the new data analysis feature," says Jessie Chong, co-founder of Boozeat.
Boozeat currently partners with over 400 wines and spirits brands on its platform. It foresees to double the number of brands and transactions by the end of the year. Log on to Boozeat’s official website here for more information.
Zcoin is the first privacy-centric cryptographic currency that has implemented the Zerocoin protocol, one of the most groundbreaking academic developments in Bitcoin research. Zcoin solves the privacy problem found in all previous cryptocurrencies and allows users to have financial privacy on the blockchain via Zero-Knowledge cryptographic proofs. For more information, please visit zcoin.io
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