– Nine professional golfers to start for the official Hanwha Q CELLS golf team on the LPGA World Tour, the KLPGA Tour (Korea) and the JLPGA Tour (Japan)
– Partnership promises to benefit both the golf team and
brand awareness for Hanwha Q CELLS and Q CELLS
– LPGA World Tour will bring the golf team to key solar markets for Hanwha Q CELLS such as USA, Europe, Japan, China and Korea
SEOUL, South Korea, Jan. 17, 2018 /PRNewswire/ — Hanwha Q CELLS Co., Ltd. ("Hanwha Q CELLS" or the "Company") (NASDAQ: HQCL), one of the world’s largest photovoltaic manufacturers of high-quality, high-efficiency solar modules, announced that it has officially launched the Hanwha Q CELLS Ladies Golf Team. In a press conference held at the Seoul Plaza Hotel on January 4, 2018, the company introduced this new sports sponsorship and presented the team‘s line-up for 2018. Hanwha Q CELLS acquired this sports sponsorship opportunity from its mother company, Hanwha Group, which has been sponsoring the golf team since 2011. Hanwha Q CELLS, the world‘s largest solar cell manufacturer (2017), will use this opportunity to promote the company and the Q CELLS product brand of leading technology in some of the major solar markets, which are also part of the LPGA World Tour. In return, the support and brand power of Hanwha Q CELLS will also create positive effects for the golf team and its players.
The current line-up of the Hanwha Q CELLS golf team consists of 9 professional players from Asia and Europe who will start in the LPGA World Tour, the KLPGA Tour in Korea, or the JLPGA Tour in Japan. The players for the LPGA Tour are In-Kyung Kim, Eun-Hee Ji, Haru Nomura, Jenny Shin, and Nelly Korda. Min-Young Lee and Chae-Young Yoon will play in the JLPGA Tour, while Ji Hyun Kim and new member Jung-Min Lee will play in the KLPGA Tour. Together, they have bagged a total of 22 victories in international golf tournaments, with 10 victories in 2017 alone. The fact that the golfers achieved these victories after having joined the Hanwha golf team, strongly underlines how systematically and successfully Hanwha supports their golf team partners.
Hanwha Group and Hanwha Q CELLS have a strong history of successful sport sponsorships. Hanwha Q CELLS currently is an international partner of the rising German football club, RB Leipzig, who has reached the UEFA Champions League after only their first season in the German football Bundesliga. Past partnerships with sports names like the San Francisco Giants, Juventus Turin or Hamburger SV have all contributed to increasing the brand awareness for Hanwha Q CELLS in key solar markets. In 2018, the company has ambitious targets in its solar business and will proceed to actively promote its brand via various sports marketing activities with its golf team. The company‘s CEO, Sungwoo Nam, said, "Hanwha Q CELLS considers sports as a marketing platform for strengthening our market position." He added, "We will actively practice sports marketing targeting main markets of our business."
About Hanwha Q CELLS
Hanwha Q CELLS Co., Ltd. (NASDAQ: HQCL) is one of the world’s largest and most recognized photovoltaic manufacturers for its high-performance, high-quality solar cells and modules. It is headquartered in Seoul, South Korea (Global Executive HQ) and Thalheim, Germany (Technology & Innovation HQ) with its diverse international manufacturing facilities in Malaysia, South Korea and China. Hanwha Q CELLS offers the full spectrum of photovoltaic products, applications and solutions, from modules to kits to systems to large-scale solar power plants. Through its growing global business network spanning Europe, North America, Asia, South America, Africa and the Middle East, the company provides excellent services and long-term partnership to its customers in the utility, commercial, government and residential markets. Hanwha Q CELLS is a flagship company of Hanwha Group, a FORTUNE Global 500 firm and a Top 8 business enterprise in South Korea. For more information, visit: www.hanwha-qcells.com.
This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the quotations from management in this press release and the Hanwha Q CELLS operations and business outlook, contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed in or suggested by the forward-looking statements. Further information regarding these and other risks is included in Hanwha Q CELLS filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Except as required by law, Hanwha Q CELLS does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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