SINGAPORE, Sept. 4, 2019 /PRNewswire/ — HEYTEA will open a new store at Westgate, Singapore on Sept. 7. The Westgate store design features a "traditional Chinese handscrolls" theme to add more "Zen" to the space.
A space inspired by handscrolls
Store design has been the epitome of how HEYTEA demonstrates "inspiration". With the conceptual idea of minimalism, HEYTEA creates a multi-dimensional space at Westgate. Furniture that capture the features of Chinese handscrolls are adopted in-store to harmonize the notion of Zen. Tea has been an essential part of Chinese culture for thousands of years. HEYTEA hopes to bring forth new life to the tea culture and further elevate special aesthetics in a traditional style.
Together with Oreo, HEYTEA introduces two brand new delightful drinks made with Oreo cookies and inspirations.
Oreo Boboshake is a palatable combo pairing Oreo cookie, fresh milk with chewy Brown Bobo.
Oreo Sundae is also a new treat for Oreo lovers. Combining King Fone Cheezo ice cream with Oreo crumbles sprinkled atop, it is an irresistible pick-me-up for summer time. They will be launched by the end of September.
HEYTEA also introduces an ingenious version of Very Grape Cheezo — Tipsy Grape Beer. It is currently available in both Clarke Quay and ION stores, and will come to Westgate store soon.
Internationalize Chinese tea culture
Since 2012, HEYTEA has been aspiring to rejuvenate and internationalize Chinese tea culture, to use technology in the age of digitalization to enhance operations, and to spread a new style of Chinese tea culture around the globe.
HEYTEA’s founder Neo Nie believes that tea culture has been a representative symbol in China, and HEYTEA can and will be striving to build a global brand for tea.
HEYTEA’s first overseas store was launched in Singapore in 2018. Taking Singapore as the start of its global journey, HEYTEA continues to work on its international expansion plan and hopes to ultimately achieve globalization.
"INSPIRATION OF TEA"
In 2012, HEYTEA created the first ever Cheezo Tea, bringing a brand new tea-drinking experience to China and abroad. HEYTEA has opened 268 stores in more than 35 cities in China and aboard. Since 2012, it has been committed to serving the finest tea drinks made with originality and ingenuity, hoping to inject new life to traditional tea culture.