SINGAPORE, May 10, 2019 /PRNewswire/ — Grain, an online food company with a mission to improve lives through meaningful food experiences, announces today that it has raised US$10 million Series B funding. This round of funding is led by Singha Ventures and participated by new investors including Genesis Alternative Ventures, Sass Corp, K2 Global, FoodXervices and Majuven. Returning investors include Openspace Ventures, Raging Bull (founded by Ivan Lee) and Cento Ventures.
The new investment will be used to build infrastructure to support revenue of US$100 million and ramp up growth in Singapore. Singha Ventures is a corporate venture capital fund of Singha Corporation, part of Boonrawd Brewery Group, Thailand’s leading conglomerate with a strong presence in alcoholic and non-alcoholic beverage, food, packaging and property sectors. The investment, which is a mix of equity and venture debt, also saw participation from Genesis Alternative Ventures and Sassoon Investment Corporation (the family office of the Sassoon family, shareholders of The Coffee Bean & Tea Leaf). Ozi Amanat/K2 Global is also an investor in Impossible Foods (amongst other investments including Spotify, Airbnb, Magic Leap, Palantir and Uber).
At the same time, Grain plans to expand to other Asian cities, with Bangkok being the first on the roadmap. Bhurit Bhirombhakdi, Chairman of the executive board at Singha Ventures, said, "We see great potential in Grain, and believe that our collaboration will help Grain expand in Southeast Asia and realise their regional vision. Specifically for Thailand, Grain will work with Singha by utilising Singha’s extensive F&B network across the country, including logistics and distribution, to bring delightful innovations to consumers." With Singha’s experience in the F&B sector, Grain will also be able to gain clearer insights of the target audience in Bangkok, which will help them develop better products and services.
Last December, the company achieved profitability. "This is a huge milestone for us, because it proves that Grain has what it takes to be a sustainable company. We want to disrupt the F&B landscape and evolve with consumer preferences, but also have solid fundamentals. This is just the start," said Sung, Grain co-founder and CEO.
Their rapid growth has put them at fifth place on Singapore’s fastest growing companies, a study conducted jointly by The Straits Times and Statista.
As the company gears up for growth, Grain stands firm on delighting customers as their top priority. The company describes itself as an online food company that focuses obsessively on the customer experience — from creating dishes customers love to designing the perfect menu to going the extra mile to make each meal unforgettable.
Grain is an online food company with a mission to improve lives through meaningful food experiences. Grain offers everyday meals and catering and is helping people eat better. You can order delicious, chef-crafted meals made with fresh and wholesome ingredients at www.grain.com.sg.
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