JAKARTA, Indonesia, March 27, 2019 /PRNewswire/ — The Indonesia’s first-ever Children Baby & Maternity Expo (CBME) 2019 opens today at JIExpo Kemayoran Jakarta, from March 27-29, 2019. The expo displays 120 baby, children, and maternity brands, from over 9 countries, including Korea, Germany, Denmark, Taiwan, Mainland China, and Malaysia. Attracting over 4,000 visitors, they will have a first-time experience to get in on the newest industry trend, as well as directly connect with over 120 leading brands, at once.
The three-day exhibition is organized by the Indonesia’s largest trade exhibition organizer, Pamerindo Indonesia. Top emerging products include smart baby gear, maternity fashion, as well as baby and toddler’s appliances from world’s most reputable brands, including Mooimom, Bloom & Grow, Nuna, and Joie. Being the new highlights at the expo, connected toys, as well as high-technology appliances and gears for baby are expected to take its lead this year, as most consumers, particularly millennials, are now focusing on functionality rather than designs or colors.
A research stated that millennial moms tend to spend over eight hours online a day to search for parenting and product advice. It means that they’re not willing to buy a product, only based on appearance, but prioritizing on the trusted quality and function.
"Indonesia’s consumers, particularly millennials, has been a sensitive market when it comes to function and quality, which later strengthen the control over the business process. Apart of showcasing over 120 leading brands, we will invite prominent thought leaders, as well as community and industry leaders to share their expertise on how to build a business and start to grow it globally, through insightful talk shows and seminar session programs," said Niekke Budiman, Senior Event Manager of Pamerindo Indonesia.
As one of the speakers, Fanny Murhayati, Marketing Director of Kantar Indonesia added, "As now is the millennial mom’s generation, it’s important for retailers to adapt with the changes, to win new baby market. We need to understand their profile, how to retain them as our consumer and maximizing all alternative channels to increase business opportunities."
High demand among millennial consumers will drive them to enter new entrepreneurial sector, and according to a research by Motherly, over 80% moms believe their works and productivity can set a positive example for their children. To expand deeper on how they should start and grow the business, the expo invites Indonesia’s leading parenting community, Mamapedia, to discuss at the talk show, followed by insightful seminar sessions by leading executives of Blibli.com, PT Qualis Indonesia, the Indonesian Toy Traders & Manufacturers Association (APMI), Kantar Indonesia, and ToffeeDev. To view the program and seminar schedule, click here.
About Pamerindo Indonesia:
Pamerindo Indonesia is the leading trade fair organiser in the country, and since its inception it has organised over 180 international trade exhibitions in Jakarta, Surabaya and Bali. PT Pamerindo’s exhibitions provide the quality platform for buyers and sellers to interact, exchange and trade.
Pamerindo Indonesia is part of the UBM network, the largest commercial event organiser in Asia, China, India and SE Asia, with a strong presence of 36 offices and over 1,600 staff in 25 major cities, and a combined portfolio of over 290 events, 28 trade publications and 18 online products covering a wide range of market sectors. UBM provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.
Assistant Marketing Manager
PT Pamerindo Indonesia
Tel: +62 2525 320