SINGAPORE, Jan. 22, 2019 /PRNewswire/ — Cocoloco, Singapore’s first raw coconut water brand, has officially launched the local market’s first naturally pink coconut water, plus a new line of nutritious, cold-pressed fruit juices under its new label Whose Juice?.
Both the new juice range — which includes refreshing tropical flavours such as watermelon, kiwi, and mango — and the pink coconut water are carefully cold-pressed to lock in the maximum nutritional value of all the ingredients, and each contains zero preservatives, colourings or added sugar.
"Now is the right time to be introducing our new naturally pink coconut water and Whose Juice? brand into Singapore as we look to satisfy the increasing local demand for better, more nutritious juice options at more affordable prices," said Cocoloco founder Kelvin Ngian.
Ngian continued, "A lot of coconut water and juice companies use high heat treatment when processing their products because it’s cheaper. But by doing that, they both remove most of the nutritional value from the original ingredients and change the taste of the juice. That’s why, at Cocoloco, we use an all-natural, heatless high-pressure process to ensure our customers can enjoy products that are as healthy and nutritious as they can possibly be."
Recent studies have shown that the nutrients, called polyphenols, found in many fruits and vegetables may have a range of health benefits, from improved digestion and weight management, to fighting heart disease. It has also been suggested that natural coconut water, due to its relatively high levels of the electrolytes potassium and sodium, could boost the body’s recovery after exercise, while potassium can also help tackle high blood pressure.
The cold-pressing process, which extracts the juice from fruit and vegetables, has been proven to preserve the nutritional value of the raw fruit more effectively than other methods making it the healthier choice.
Pretty in Pink
A completely natural phenomenon that occurs during the high pressure cold-pressing process, it is the polyphenols, reacting with the light, that gives Cocoloco’s coconut water its beautiful pink hue.
Furthermore, the company is able to trace the origin of each and every one of the fruits it uses by working with only nam hom coconuts, particularly famous for their lightly sweet and tropical fragrance, from a single region in Thailand.
Cocoloco’s pink coconut water and Whose Juice? range are available now at Cold Storage, FairPrice Finest, and online with RedMart.
"RedMart is committed to providing enterprising and unique local companies a platform to sell on our marketplace," said Pramod Nair, Food Lead Market Acquisition RedMart.
"Recently, we have seen a surge in interest for healthier alternatives across segments, and we are proud that homegrown businesses such as Cocoloco are stepping up with innovative products that cater to these growing customer demographics."
Singapore’s first raw coconut brand, Cocoloco was founded in 2014 under Siam Coconut Pte Ltd (SiamCoco). Using only fresh, sustainably- sourced ingredients, with no preservatives colourings or added sugar, Cocoloco was the first company to introduce naturally pink coconut water to Singapore. In 2018, the company launched Whose Juice?, a range of nutritious, cold-pressed fruit juices. Cocoloco is officially organic and Singapore Healthier Choice-certified.
High-Res Images of our products can be found at: https://www.dropbox.com/sh/elc4o57p68ywq1l/AACh_IXMuGnqcE8KlmifLT-ja?dl=0