Proceeds from NESCAFE HUB in Thailand will also go toward scholarships for junior coffee farmers as part of celebration
BANGKOK, Oct. 3, 2018 /PRNewswire/ — NESCAFE, the no.1 coffee brand in Thailand, successfully wrapped its NESCAFE Day celebration which coincided with International Coffee Day on 1 October. Mr. Victor Seah, Chairman and Chief Executive Officer of Nestle Indochina and Mr. Vladislav Andreev, Business Executive Officer — Coffee and Creamer Business Unit, Nestle (Thai) Ltd, led the NESCAFE troops handing out one million coffee samplings in 4 countries, i.e. Thailand, Cambodia, Laos and Myanmar, to celebrate NESCAFE Day event. Three main products of NESCAFE, including NESCAFE RED CUP, NESCAFE Can Ready–to–Drink and NESCAFE BLEND & BREW, were given away at popular spots in Bangkok, such as around Chong Nonsi BTS Station, Silom Road, Victory Monument and Asok Road, as well as several locations in major cities across the country. The NESCAFE Day troops were well received by coffee lovers and those who passed by as they got to enjoy a fresh cup of coffee to start off their day from 7am onwards. The giveaway event was considered one of the biggest coffee-related celebrations and bonding treats ever been held in the four countries.
To celebrate the occasion further, all proceeds collected from the sales at NESCAFE HUB @ BTS Chidlom on October 1 will go to fund the education of Thai coffee farmers’ children in "Junior Coffee Farmer" project. The project has been established by NESCAFE to provide educational supports for local junior coffee farmers who are expected to become the future key assets in Thai coffee farming. It is also the result of NESCAFE’s commitment to supporting the community to grow together with the business and encouraging the public to recognize the significance of coffee farmers.
Notes to the Editor
Nestle is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestle’s purpose of enhancing quality of life and contributing to a healthier future. Nestle offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like NESCAFE or NESPRESSO to local favourites like BEAR BRAND or MINERE. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestle is based in the Swiss town of Vevey where it was founded more than 150 years ago.
Products under the NESCAFE brand are distributed by Nestle (Thai) Ltd., which is a company that is 100% owned by Nestle S.A. in Switzerland. The NESCAFE product portfolio includes NESCAFE RED CUP, NESCAFE BLEND & BREW, NESCAFE GOLD, NESCAFE Can Ready-to-Drink, NESCAFE PROTECT PROSLIM, and NESCAFE DOLCE GUSTO.
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