Sept. 5th Green Pramuka Square Opening First of Many Texas Chicken Restaurants Coming to Region
ATLANTA, Sept. 6, 2018 /PRNewswire/ — Following a busy spring and early summer for new Texas Chicken® restaurant openings throughout the Asia-Pacific region, the brand is reasserting its strength and market position with a new franchisee entry to the Indonesian market in the nation’s capital of Jakarta. The new Texas Chicken coming to the bustling Green Pramuka Square district just outside the city’s downtown center will be a flagship restaurant in the brand’s new STAR design, operated by a new team that has recently been highly active and successful in the region. Scheduled to open on Wednesday, September 5th, Texas Chicken at Green Pramuka Square will be the first fried chicken brand to come to the relatively newly developed, fast-growing middle-class area. The restaurant will also be conveniently close to a popular pedestrian mall, apartment buildings, schools, offices, and a major highway – Jakarta’s Inner Ring Road – making it a highly visible acquisition for the brand and its regional franchisee.
"Once again, a highly experienced franchisee has leveraged their knowledge of the region into an advantageous location and market position in a key international destination," said Tony Moralejo, Executive Vice President of International Business for Church’s Chicken/Texas Chicken. "We’ve been working with Envictus Holdings and its partners since 2012. Their track record for positive results speaks for itself – and we confidently expect the same here in Jakarta."
Envictus Holdings already operates more than 50 Texas Chicken restaurants throughout Malaysia. The new Jakarta restaurant is part of a much larger development deal for Indonesia. "This has been an exciting opportunity to introduce a new audience to an ever-evolving brand like Texas Chicken which is known and respected for its quality and superior guest experience," said Daniel Harris Ishak, Country Head for Envictus Holdings’ Indonesian restaurant division, PT Quick Service Restaurant. "We’re looking forward to bringing the people of Jakarta face to face with the fresh taste and unforgettable flavor of one of the world’s top fried chicken brands, and to enjoy a variety of our new international menu items for the first time in Jakarta."
The official grand opening of Jakarta’s first Texas Chicken will take place on September 5th, during the restaurants normal operating hours between 10 am and 10 pm. The 130-seat restaurant’s address is Green Pramuka Square – Upper Ground Floor Unit 16-17 | Jl Ahmad Yani Kavling 49 in Jakarta.
In addition to a fresh new restaurant image and operational footprint to enhance guests’ restaurant experience, the revamped menu will include many products that are being introduced for the first time in Jakarta. Bigger portions of Texas Chicken’s signature crunchy, juicy Original and Spicy fried chicken, Tender Strips®, and the brand’s world-famous scratch-made Honey-Butter Biscuits will be joined by international favorites including the innovative Mexicana Burger & Wrap, a new range of sides like Mashed Potatoes and Coleslaw, and a new range of desserts like the Ice Cream Shortcakes. In honor of the September 5th grand opening, a number of opening-day promotions, special prices, and free-with-purchase extras will be available while supplies last, for a limited time only. Take-away and to-go service will also be available beginning September 5th.
About Texas Chicken / Church’s Chicken®
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken, along with its sister brand Texas Chicken outside of the Americas, is one of the largest quick service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s Chicken and Texas Chicken have more than 1,650 locations in 27 countries and global markets and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Texas Chicken Indonesia on Facebook at https://www.facebook.com/Texasindonesia/ and Instagram at @NewTexasChickenID.
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