Marking its 1st restaurant in Johor State
JOHOR BAHRU, Malaysia, June 27, 2018 /PRNewswire/ — Texas Chicken, one of the largest global quick service restaurant brands, has made its way to the southern region of Peninsula Malaysia with the opening of its first restaurant in Johor State. This marks Texas Chicken’s first restaurant starting in Johor Bahru’s City Square Shopping Mall and its 48th restaurant in the country.
Managed by local franchisee Envictus International Holdings Limited (Envictus Group), Texas Chicken is ready to excite the taste palates of Johor Bahru residents alongside visitors from Singapore with its signature menu items and bold flavors.
The Johor Bahru City Square’s Texas Chicken restaurant is only the first planned for the Southern Peninsula, with an opening in Southkey Mid-Valley Megamall being planned for the near future.
"The Johor Bahru City Square is the kind of location every restaurant dreams of," said Dato’ Jaya Tan, Chairman of Envictus International Holdings. "The new Texas Chicken will be right in the heart of the city, close to corporate offices, local and international colleges, and just minutes from the customs and immigration checkpoint between Malaysia and Singapore."
Dato’ Kamal Tan, Group Chief Executive Officer for Envictus Group agrees. "This is an active and busy city scene here, filled with people who appreciate great-tasting chicken along with superior service and convenience. We look forward to exceeding their expectations at Texas Chicken."
Most popular are their Spicy Chicken which is double-marinated and hand-breaded to ensure spicy deliciousness in every bite. Another popular item is the all-American Honey-Butter Biscuits which are made from scratch and freshly baked all day long. Other favorites includes the juicy crunchy Chicken Tenders, Mexicana Wrap, Spicy Tex Supreme burgers, Jalapeno Bombers, Strawberry Shortcakes and so much more.
Envictus Group already operates multiple Texas Chicken restaurants in Malaysia’s Klang Valley, Selangor, Penang, and Negeri Sembilan regions.
"This was an opportunity that was identified and cultivated by a veteran franchisee," said Tony Moralejo, Executive Vice President of International Business for Texas Chicken. "Envictus Group has a proven track record of success in Malaysia, and we’re certain we’ll see more of the same in Johor Bahru."
"Together (with Envictus Group), we will continue to enhance the total customer satisfaction for Malaysians," he added.
The restaurant is expected to fit 111 guests at one time with the size of 1,123 square feet.
About Texas Chicken
Founded in San Antonio, Texas in 1952 by George W. Church, Church’s Chicken, along with its sister brand, Texas Chicken outside of the Americas, is one of the largest quick service chicken restaurant chains in the world. The brand specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s® (along with its sister brand Texas Chicken® outside the Americas) has more than 1,500 locations in 23 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.texaschickenmalaysia.com
About Envictus International Holdings
Founded in 1997, the Group started as a manufacturer and distributor of sweetened condensed milk and evaporated milk and in the years following its listing, has evolved into a diversified F&B player with several acquisitions. The Group’s current business divisions are comprised of Trading and Frozen Food, Food Services (Texas Chicken, San Francisco Coffee and The Delicious Group), Nutrition and Food Processing. Envictus’ operating facilities are located in Malaysia and New Zealand. The Group’s products can be found in Malaysia, New Zealand, Australia, China, Dubai, Singapore, the Pacific Islands, Brunei, Thailand, Indonesia, Cambodia, Papua New Guinea, Maldives, Maradi Niger, Bahrain, Korea and Japan. For more information please visit www.envictus-intl.com
Contact: Peyton Sadler