Representatives of K-Beauty Met Together at InterCHARM BEAUTY EXPO KOREA
SEOUL, South Korea, Nov. 30, 2017 /PRNewswire/ — K-Beauty’s domestic cosmetics and beauty manufacturing and sales companies gathered at COEX in Samseong-dong, Seoul for three days from November 23 to 25.
BEAUTY EXPO KOREA which has been held by Seoul Messe International Ltd. joined with InterCHARM which is the largest expo in Eastern Europe held by Reed Exhibitions, the biggest exhibition group in the world, to become a global expo – InterCHARM BEAUTY EXPO KOREA.
InterCHARM BEAUTY EXPO KOREA is an expo that has been held as a necessity of global trade where domestic cosmetics and beauty manufacturing and sales companies can come directly to overseas buyers such as Russia and Europe to expand their exports using the global market beyond China and Asia. Through a network of 50 countries that Reed utilizes and the Russian and Eastern European network of InterCHARM, the expo focused its capability on foreign companies and buyers with marketing activities and introducing the excellence of K-beauty.
Around 300 companies participated in the expo, and 500 booths were operated. There’s a plan to expand the area to 20,000sqm (1,000 booths), by 2020 and to 36,000sqm (1,800 booths) by 2025. Displaying items consist of various categories including cosmetics, hair and scalp care, nail product and accessories, cosmetics containers, subsidiary material and consignment services, products and devices for beauty salons (Hair, Aesthetic, and SPA), home care products and eyelashes. Retail products can be seen as well as B2B.
In addition, to enhance the participation and performance of exhibitors, the ‘Biz Connect Matching Program (Biz Connect)’ was pre-operated online to enhance its effect. With 2,000 buyers visiting every year including invited buyers, we have introduced and operated a professional business matching program to increase matching efficiency and actual contract rate.
Companies wanting to participate in the 2018 InterCHARM BEAUTY EXPO KOREA can make inquiries to Seoul Messe International (+82-2-2284-0015) and via e-mail (firstname.lastname@example.org).
Seoul Messe International Ltd.
Section Chief Cho Hyeon-jin